Stories, moments, ideas and people from within the worlds of innovation and design

Back to school this afternoon. An afternoon sat in a Columbia university lecture hall harked back to some old memories of years gone by - but no chance of me falling asleep this time! This time it was all about hearing new & exciting ideas for one of our projects

We’ve been working with an MBA class from Columbia on one of our strategic innovation projects. An awesome experience - and demonstrates the real value of co-creation if you find the right people to do it with

We believe in focus & definition for creative challenges. Even the most blue sky challenge (that this most certainly is) has parameters. We gave our students real focus on what we wanted them to do, gave them the creative inspiration to think differently and the license to surprise us

We emphasised that their job was to challenge us and our client with a perspective that comes from naive expertise. We wanted to understand the ideas and how they could lead to revenue. We immersed them in our business and the revenue model so that the ideas would be commercially rooted. But told them that it was our job to perfect and round the ideas to launch (the perfect use of the core team’s skill set)

And they’ve delivered in spades

Co creation isn’t about “more is more”. It’s not about asking ever increasing numbers of people in the (often vain) hope that it will generate the ‘killer idea’

It’s about finding the RIGHT people and giving them the RIGHT tools to do the task

Very excited about seeing the ideas come to life

Back to school this afternoon. An afternoon sat in a Columbia university lecture hall harked back to some old memories of years gone by - but no chance of me falling asleep this time! This time it was all about hearing new & exciting ideas for one of our projects

We’ve been working with an MBA class from Columbia on one of our strategic innovation projects. An awesome experience - and demonstrates the real value of co-creation if you find the right people to do it with

We believe in focus & definition for creative challenges. Even the most blue sky challenge (that this most certainly is) has parameters. We gave our students real focus on what we wanted them to do, gave them the creative inspiration to think differently and the license to surprise us

We emphasised that their job was to challenge us and our client with a perspective that comes from naive expertise. We wanted to understand the ideas and how they could lead to revenue. We immersed them in our business and the revenue model so that the ideas would be commercially rooted. But told them that it was our job to perfect and round the ideas to launch (the perfect use of the core team’s skill set)

And they’ve delivered in spades

Co creation isn’t about “more is more”. It’s not about asking ever increasing numbers of people in the (often vain) hope that it will generate the ‘killer idea’

It’s about finding the RIGHT people and giving them the RIGHT tools to do the task

Very excited about seeing the ideas come to life

Tags co-creation innovation MBA Columbia